One of the first main ideas I had for Olio was to base it around the film, Letters to Juliet (2010).
The main idea of the film revolves around Juliets balcony in Verona where women who visit leave letters addressed to Juliet between the stones, asking for advice. In the film there is a committee of women who take these letters and write back to the women as Juliet.
In reality, women from all over the world write letters addressed to Juliet and send them to Verona. Opposite the balcony is an office home to 'Juliet's secretaries' who all respond to these letters they receive. They are called 'Club di Giulietta' or 'Juliet's Club', and were set up in the late 80's.
The whole idea is highly romantic. All of the secretaries are volunteers, none are paid to write back to the thousands of letters they receive. I like the romantic notion, and according to the daily mail interview I found (link below) the notion of writing letters addressed to Juliet is what the secretaries themselves love because of how personal and romantic it makes it. Letters just say so much more than emails, especially when the subject is such a personal one.
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